A clear concept about search engine optimization for online marketer

We know about internet marketing.

Today I want to give you a clear idea about it.

That’s what SEO is? How many types? What is PPC? What are organic SEO, on-page, off-page, White- hat technique, black-hat, and gray-hat? 

You can learn more. How to search engine work, and How does Google rank a website?

(SEO) Search engine optimization is one kind of internet marketing method.

We all want to come to Google first.

For coming to Google first page, the way we work such as content optimization, keyword research, on-page, off-page, PPC, SEM all these things are called SEO.

That is, the terms and condition of Google are that. To builds a site in compliance with all of them is called SEO.

How does search engine work?

Frist, we come in the search engine such as Google,

Yahoo, Bing.

Then we type in the search box which we are infested to know about.

How do Google? He shows you some result which topic you want to know.

On the front, we see these. But when you search any category on search engine box, then starts work of algorithm.

Supposes you search (how to play football).

Then search engine algorithm sees that there are website and content in his store as to how to play football.

By checking out the best and informative site Google brings to you.

How does Google rank a website?

First of all, the search engine does that.

When any content or website is created and it stays live online. Then the search engine sends its robot for an index.

He sees everything on your website and saves information on his own store.

Then he gives you a score according to the authority of your content, for a particular keyword.

When you search this particular keyword. Search engine shows your website according to your content authority score.

He shows your website on the first page or other pages according to your authority score.

Types of SEO

There two types of SEO

1. Paid SEO (PPC)

2. Organic SEO

Frist, we know about (PPC) Per-per-click

Much time we see that there are many results on the Google search results page with ad text.

Google has been given money here. For coming to Google Fast position.

In order to get the first position in Google’s, you should know keyword researcher very well.

Then you have to go to Google AdWords and Bing AdWords. You have to run the campaigns there.

However, with the good PPC marketing expert, it’s a smart idea to run the campaign.

Organic SEO

It’s a totally free method to the rank of Google first position.

No adverting cost. Once you can come to the first position.

 Then you can get good quality traffic for all time.

Organic SEO can be done in three ways.

1. Black-hat technique: it’s totally illegal proses. And you can come in rank very early.

But when the search engine realizes that, you adopted the black-hat technique. 

Then the search engine will ban you from the search engine results page forever.

2.Gray-hat technique:  Gray-hat is something good and something bad. It is bad for your site.

When the search engine can understand.

She must penalize your website.

3. White-hat technique: white-hat technique is a great method to rank your website.

It’s safe from Google to penalize.

It totally legal way to rank your website any search engine result pages.

We want to da real business. They are following the white-hat technique.

•How do you do Organic SEO step by step?

SEO is divided into two parts.

1. On-page

2. Off-page

What is on page SEO?

On-page is that place. Where you work from within your site, to create a search engine friendly.

 It’s most important for us.

The things that we see in on the page.

•       Keyword research

•             Title optimization

•             URL/permalink structure

•             Meta description

•             Keyword stuffing

•             Content optimization

•             Meta keyword

•             Heading tag

•             Image alt links

•             Internal links

•             Anchor text

•             Heading tag

•             Keyword frequency

•             Keyword proximity

•             Keyword density &formula

Etc.

What is off page optimization?

Off page is the place where we work outside the website.

 For building our site authority and increase the visitor.

The things that we see in

•             Competitor analyzing

•             Blog commenting

•             Link building

•             Web2

•             social link building

•             Social Bookmarking

•             Directory submissions

•             Forum Posting

•             Article submission

•             Press Release 

•             Local Business Listing

•             Search Engine Submission

•             SMM/Social Media Marketing

•             Document Submission

•             Video Submission

•             Classified AD Posting

•             Web.2

•             Link Wheel creation

Conclusion

This is a basic concept about (SEO).

And it’s most important for our online business.

If you want to more visitor, sales, and growth your business, you must first come to Google.

That way search engine optimization (SEO) is very important for your business.